About Us

Gemma is the UK No. 1 in Licensed Greetings and we are renowned in the greetings and party industry for the quality of our products.

We deliver innovative product development across cards, wrap and partyware, all of which are designed in-house at our award-winning art studio.

We have developed and designed products for some of the biggest licensors in the world and are proud to represent market leading licenses including  Peppa Pig, Hello Kitty, Thomas,Pokemon, PJ Masks,  Angry Birds, Mr Men Little Miss and Nintendo.

We’re building our own ranges and brands too, such as Gem Fairies and Little Thoughts, so that we can offer an even greater choice of top quality greeting cards, gift packaging and party ranges.

Our dynamic team is dedicated to providing the best in design, innovation and customer service.


Gemma began life around a kitchen table in Andover back in 1984, the creation of Lindesay and Margaret Rudd-Clarke. They waved goodbye to the toy shops they’d founded and, using their entrepreneurial spirit, toy retailing experience and vision for supplying retailers with cards and wrap designed with the characters that children loved, their journey in to the greeting card industry began.

Over the years Gemma has seen a portfolio that’s contained (and continues to do so), some of the biggest and most discerning brands around (Pokémon, Thomas & Friends, Hello Kitty, Peppa Pig, Angry Birds), several industry awards, an accolade of being the UK leader in licensed greeting cards… We’re not stopping! Gemma embraces its ability to stand out from the crowd with a specialist team who are strategically focused, commercially aware, intelligent, creative and customer-centric.